A new look for Holly House

Holly House Hospital today announced the launch of its new brand ahead of the opening of the new purpose built facility in the New Year.

Located in the midst of Epping Forest, Holly House has been providing private healthcare for over 30 years establishing a reputation for outstanding nursing care, leading consultants and a friendly atmosphere. Essential to building the new brand was taking this heritage and developing the new brand rather than starting afresh. The leaf logo remains core to the identity but the rebrand uses a contemporary holly leaf, more sophisticated colour palette and modern serif font to convey the hospital’s. The new brand also reaffirms Holly House’s position as a ‘private’ hospital.

The rebrand is more than just a new logo, however, it is a commitment to the hospital’s aim of becoming the best private healthcare provider in Essex and East London. The following values have been endorsed by the hospital’s loyal and talented team as epitomising the future of Holly House:

Patients first, every time
We are a customer-focused organisation that is committed to providing first-class independent healthcare in a comfortable and welcoming environment; caring for patients as we would our own families.

Consultants choose us as the place to work
Our staff and consultants are our biggest strength, with their experience helping us to be one of the best providers of private healthcare locally. As such we strive to attract and retain the best consultants we can, and help them to grow with us.

A team with one goal… excellence
We recognise that every member of staff plays a key role in achieving this aim, and endeavour to promote customer-oriented staff through sound recruitment, induction, training and feedback.

We treat patients as five star guests
We are committed to providing an excellent level of service to our patients, and we do everything we can to ensure that you are well looked after in excellent facilities with top-class catering and patient services.

We deliver results; safely
We focus on delivering results, safely, ensuring our patients can rely upon us to consistently deliver leading consultants, the highest hygiene and clinical standards, and investment in technology to ensure we achieve the best clinical outcome.

We take pride in what we do
All of our staff take great pride in the role they play in helping people live their lives whether through restored health, mobility or improved confidence.

Commenting on the launch of the new brand Phil Bates, Hospital Director at Holly House Hospital, said: “The creation of the new Holly brand signals a new era for our hospital. Building on Holly’s traditional heritage, our new identity reflects the hospital’s 30 years experience of providing first-class healthcare and friendly atmosphere, but also embodies the spirit of the new state-of-the-art premium hospital we are becoming. A contemporary design ethos of simple, understated quality has driven our £20 million expansion and redevelopment programme and, as the physical structures are changing, so too is the way we think about the evolution of service.”

The new brand is currently being introduced across all of the hospital’s various corporate materials, with the new website serving as the first step in revealing the hospital’s new identity.

Date: 31/10/2012